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Email Etiquette

“Collect the e-mail address of  every client ...
... and store them automatically”

eail marketing is one of the most powerful marketing tools available today. It's easy, affordable, direct, actionable and highly effective. According to surveys, customers and prospects would prefer to hear from you via e-mail than any other way.

Communicate Information

E-mail marketing allows you to communicate more information, more often. Your communications can include newsletters, preferred customer promotions, sale notifications, new service announcements, event invitations, greetings and much, much more.

Educate your Clients

With a well-planned-out e-mail campaign, you can educate your customers. Information that educates will make your customers and prospects more likely to buy because they can make an informed decision. Your e-mail communications can gently lead a prospect through the sales process, provide important data, and drive the prospect to your website for more details and/or a purchase.

Establishing Relationships

E-mail is also an easy and inexpensive way of establishing early and long-lasting relationships with your prospects and customers. When you inform and educate prospects and customers, they perceive you as capable of addressing their needs. Even better, they may look to you as an expert.

Sent in minutes…

When you add e-mail to your marketing mix, you spend less time, money and resources than with traditional marketing vehicles (for example, direct mail or print advertising). Your time-sensitive information is sent in minutes, not days or weeks, and you can see the results of your efforts instantly. 

Increase Customer Retention

E-mail marketing offers small businesses an opportunity to reach out to customers and prospects, and increase customer retention in ways that were simply not possible just a few short years ago. It's a big pond. And while you may not be a big fish, e-mail marketing can make you look--and swim--like one. 

Affordable

Communicating via e-mail is an affordable way to stretch a tight marketing budget--it can cost as little as fractions of a penny per e-mail. With a better response rate than direct mail, e-mail marketing is the most effective way to increase your visibility and ultimately drive sales. 

Feed Back 

This develops trust and opens the door to two-way communication, allowing customers to share their pain points so that you can better serve their ongoing needs. In the process, you may discover hidden sales opportunities that you may not already be addressing.