eail
marketing is one of the most powerful marketing tools
available today.
It's
easy, affordable, direct, actionable and highly effective. According
to surveys, customers and prospects would prefer to hear from you via
e-mail than any other way.
Communicate
Information
E-mail
marketing allows you to communicate
more information, more often. Your communications can
include newsletters, preferred customer promotions, sale notifications,
new service announcements, event invitations, greetings and much, much
more.
Educate
your Clients
With
a well-planned-out e-mail campaign, you can educate your customers.
Information that educates will make your customers and prospects more
likely to buy because they can make an informed decision. Your e-mail
communications can gently lead a prospect through the sales process,
provide important data, and drive the prospect to your website for more
details and/or a purchase.
Establishing
Relationships
E-mail
is also an easy and inexpensive way
of establishing early
and long-lasting relationships with your prospects and customers. When you
inform and educate prospects and customers, they perceive you as capable
of addressing their needs. Even better, they may look to you as an expert.
Sent
in minutes…
When
you add e-mail to your marketing mix, you spend less time, money and
resources than with traditional marketing vehicles (for example, direct
mail or print advertising). Your time-sensitive information is sent in
minutes, not days or weeks, and you can see the results of your efforts
instantly.
Increase Customer
Retention
E-mail
marketing offers small businesses an opportunity to reach out to customers
and prospects, and increase customer retention in ways that were simply
not possible just a few short years ago. It's a big pond. And while you
may not be a big fish, e-mail marketing can make you look--and swim--like
one.
Affordable
Communicating
via e-mail is an affordable way to stretch a tight marketing budget--it
can cost as little as fractions of a penny per e-mail. With a better
response rate than direct mail, e-mail marketing is the most effective way
to increase your visibility and ultimately drive sales.
Feed
Back
This
develops trust and opens the door to two-way communication, allowing
customers to share their pain points so that you can better serve their
ongoing needs. In the process, you may discover hidden sales opportunities
that you may not already be addressing.
